"Better a fallen rocket than never a burst of light."
~ Tom Stoppard, The Invention of Love

Saturday, September 24, 2016

Dear Hollywood (Chinese Co-Production) Whitewashers: Poster- and Trailer-Makers (The Great Wall)

This is a slightly thorny one, which is why I didn’t write about it when I first saw the trailer.  This “Matt Damon fights monsters in ancient China” movie isn’t quite as simple as a lot of the Hollywood whitewashing I’ve talked about by virtue of the fact that it isn’t purely a Hollywood movie.  The film, out in February, is an English-language co-production between filmmakers in the U.S. and China, with Hollywood screenwriters and a Chinese director (Zhang Yimou, of House of Flying Daggers and the beautiful Hero.)  In addition to Damon, the cast includes a few other Western actors (Willem Dafoe, Pedro Pascal) and a number of Chinese actors, including Andy Lau.  I get that the Chinese film industry doesn’t have the baggage Hollywood does when it comes to parts for Asian actors – obviously – and in China, casting a white guy in a Chinese fantasy epic is a rarity, not standard practice.  But I still want to talk about it.

After the first trailer/poster for the film was released in the U.S. and Constance Wu groaned on social media about what appears to be yet another White Savior movie, Zhang rushed to the film’s defense.  Among other things, he said, “Matt Damon is not playing a role that was originally conceived for a Chinese actor. The arrival of his character in our story is an important plot point. There are five major heroes in our story and he is one of them – the other four are all Chinese.”

Now, the film isn’t out yet, so we don’t know what it’s really like.  I want to hope that Zhang’s description is accurate and the movie offers up an equitable five-part collaboration between four Chinese heroes and one white hero, in which Damon’s part reflects cross-cultural contact in the ancient world rather than Mighty Whitey riding in to save the day.  If that’s the case and the movie is amazing, I’ll gladly love it and eat whatever crow is necessary to counteract my earlier side-eying.

However, as you can see from the title of today’s post, my beef isn’t with Zhang Yimou at this point.  It’s with whoever had a hand in the first trailer/poster put out for the film here in the U.S., whether that was in making them or just approving them for public release.  You know, the trailer where Matt Damon has the only lines and the poster with only Matt Damon’s face on it, both of which name only him as a cast member.  Now, it’s true that promotional materials don’t necessarily reflect the truth of a movie.  It’s entirely possible that Damon’s role is no bigger than Zhang suggests it is.

What this trailer and this poster does, though, is send a message, which is pretty blatantly, “Come see Matt Damon fight monsters in ancient China!!!”  The message is, “It’s got Matt Damon – what more do you need to know?”  Yes, it’s only a first trailer/poster, and yes, Damon is a bankable name here in the U.S.  That said, these promotional materials are coming on the heels of outrage about whitewashing in Ghost in the Shell, and Doctor Strange, and Gods of Egypt, and Aloha, and Pan, and shall I go on?  Assuming that the people who made the trailer/poster are familiar with the U.S. film industry, and assuming that the Hollywood side of production signed off on both of them for release, then I would imagine they’ve been working in the industry as these other films have been raked over the coals for their racial tone-deafness and, notably, the ones that have already come out haven’t had success at the box office (not saying specifically that they flopped because of whitewashing, just that all those inappropriately-cast white actors didn’t equal big money, which producers often cite as a big reason for whitewashing.)  Which means they watched all these controversies unfold, looked at the trailer/poster they made, and still thought, “Yep, everyone’s gonna love this!”

In a way, if the movie is an awesome ensemble piece with mostly Chinese leads, then the promos are even more troubling because it means that the Hollywood side of this production either 1) doesn’t understand the outcry over whitewashing in recent years or 2) doesn’t take it seriously.  These people should have been saying, “You know, what with the Matt Damon of it all, people might think we’re pulling a Ghost in the Shell/Doctor Strange/take your pick.  Let’s get ahead of this before it starts; let’s put out a trailer and a poster that gives them a glimpse of our awesome ensemble and alleviates some of those fears.”  I’m not saying don’t put Damon in the trailer or the poster – I’m saying don’t only feature him.  Given the way they’ve chosen to introduce the film to U.S. audiences, they can’t honestly be taken aback when people worry that it’s a White Savior flick, right?  How did they think this was going to look?  If the film itself is a valid answer to the criticism it’s received, then I wish it would have been promoted in a way that reflected that.  As it is, regardless of what the film is actually like, the message this trailer/poster sends is, “Look at our big white star, and nothing else matters.”  Which, if Zhang is describing it well, does it a huge disservice.

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