
*Spoilers from episode 3*
After a bit of a shakier outing last time, this one is pretty good. While there’s still plenty of the show’s circular dialogue, it’s brought up against an important deadline, which ups the drama to the proceedings.
The rumors over the BBC Big Swing Band and the problems with the Syncopatico auto-captioning software combine to create a perfect shitstorm. When a news story covers Jools Holland’s call to boycott the BBC over the issue, the captions render his name “Jews Holland.” That’s the disaster Ian and Anna walk into as they return from a meeting with Fiona. They’d been waylaid when Anna passed out in the taxi, but she insists she’s fine now and doesn’t want Ian to say anything about it. By the time they get back, they have an hour before one of them is due to go live on-air with the BBC’s official response to the whole thing.
Our character of the week is Neil Reid, played by David Westhead. Another one of the execs, Neil is Controller of News and Current Affairs. He’s the one who’s been dealing with the captioning debacle, and unfortunately for him, the latest Syncopatico upgrade is too shoddy to be accurate but too robust to switch it off. He has little time for wishy-washy business speak, and in any given executive meeting, he’s usually one of the few people speaking in complete sentences that have subjects and direct objects.
The whole thing is a mess. During the emergency meeting to address the crisis, a pair of junior execs keep reading out the names of celebrities who’ve voiced their support for the boycott, Siobhan keeps announcing how many minutes they have left, and Faiza has turned up just in time to imply that it’s all Lucy’s fault. Meanwhile, the paramedic told Anna to try and “have an easy day,” but now she’s the one who’s being tapped to make a statement on the news, without anyone knowing what that statement should actually be. And even though Anna doesn’t seem to react to this, Ian is clearly concerned on her behalf.
Okay, so we’ve gone from On Your Bike as a TV chat show, to Cycle Shorts as a series of video selfies of people saying, “This is me on my bike,” to now a series of video selfies of people just saying, “Me.” The idea is to start an online trend to build buzz ahead of the BBC Me launch, and Siobhan wants to get some “Super Me’s,” celebrities filming themselves saying, “Me,” to get people excited to join the bandwagon. Since celebrities come to the BBC regularly, Will is stationed in the lobby with a phone to recruit some to record themselves for the campaign. Let’s just say Will isn’t the ideal person to explain a request clearly and succinctly to a busy celebrity.
David Tennant’s narration didn’t stand out as much to me today, but here are a couple good lines:
- “In the meantime, the live interview about the BBC Big Swing Band on the 1:00 news isn’t getting any less live or any further away.”
- “In the end, after all the talk about exactly how much time they’ve got left, it turns out the answer is they haven’t even got enough left to address the question of what they’re going to do if they run out of it.”

